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or the Los Angeles nightclub, see Rainbow Bar and Grill. For the former Denver dance hall, see Rainbow Ballroom The Rainbow Room The Rainbow Room in December 2004 Restaurant information Food type Northern Italian Street address 30 Rockefeller Plaza City New York City State New York Postal code/ZIP 10112 Country United States Website www.rainbowroom.com The Rainbow Room was a high-end restaurant and event space run by the Cipriani family on the 65th floor of 30 Rockefeller Plaza in New York City.[1] Opened in 1934, it was the first restaurant to be located in a high-rise setting. Suffering from a decline in business following the 2008 economic reversal, the restaurant closed in 2009. In 2012, it was declared a New York City landmark by the New York Landmarks Preservation Commission. On September 17, 2013, it was announced that the Rainbow Room would re-open in 2014.[2] Contents [hide] 1 Cuisine 2 Style 3 History 4 In popular culture 5 See also 6 References 7 External links Cuisine[edit] The food was loosely northern Italian, and there were cocktails, wines, liqueurs, cognacs, and other drinks available. Style[edit] The Rainbow Room was designed by French architect Jacques Carlu. The Rainbow Room draws its inspiration from the Round Room in the Carlu, his design for a restaurant in Toronto.[3] Designed in a simplified classical style,[4] The Rainbow Room featured a revolving dance floor, a live big band orchestra, and a view of the New York City skyline. Private events were hosted in several banquet rooms on the floor below. On the same floor of the GE building was The Rainbow Grill, a separate, somewhat less expensive restaurant with an à la carte menu and that had its own celebrations for main holidays. History[edit] The Rainbow Room first opened on October 3, 1934, and was originally conceived as a formal supper club, where the elite and influential of New York could gather to socialize over cocktails, dine on fine cuisine, and dance to the strains of legendary big bands on a revolving floor. Rainbow Room matchbook, ca. 1996 Facing competition from other upscale restaurants in New York including the Equitable Center and Battery Park City, the restaurant was closed for nearly two years beginning in 1985 as it underwent a $25 million restoration and expansion to 45,000 square feet (4,200 m2).[4] David Rockefeller, the son of John D. Rockefeller, Jr., commissioned the restoration, led by Joe Baum, Arthur Emil, and architect Hugh Hardy. In 1998, the Rockefeller family passed operations of the facilities of the restaurant over to the Italian Cipriani S.A. family, founders of the renowned Harry's Bar in Venice, as well as several other restaurants in New York City. The Ciprianis extensively remodeled the grill and fired all union workers. In 2003 Michael DiLeonardo, an associate of Peter Gotti, turned state's evidence against the accused mobster. In his testimony DiLeonardo said the Ciprianis gave $120,000 to the Gambino crime family to make union problems at the Rainbow Room disappear. The charges were never confirmed.[5] On New Year's Eve, the price of admission included caviar, truffles, champagne, and mixed drinks, and access to the Rainbow Room from dinner through breakfast the next morning. Admission to the 2007 New Year's Eve party was $1600.00 per person.[citation needed] In 2008, the Cipriani company filed a brief with the City of New York, requesting that the Rainbow Room be designated a historic landmark. The designation would prevent the Rainbow Room from being converted into office space.[6][7] In 2009 the Ciprianis announced that they planned to close the grill although part would remain open as a bar and banquet hall. The Ciprianis' chief operating officer blamed "the current economic crisis in New York and around the world, on top of an ongoing dispute with our landlord."[6] Tishman Speyer said it intended to evict the Ciprianis unless they paid back rent.[8] The two sides settled the dispute, with the Ciprianis' agreeing to give up possession of the restaurant and banquet hall on August 1, 2009.[9] The last night of dancing at the former hot spot took place on June 5, 2009, and the Grill closed its kitchen on Father's Day, June 21, 2009.[10] As of mid-2011, it was announced that work had begun on remodeling the restaurant for its reopening.[11] However, as of June 1, 2012, the restaurants Rainbow Room and Rainbow Grill were closed and awaiting new operators. On October 16, 2012, the Rainbow Room was declared a New York City landmark by the New York Landmarks Commission.[12] In popular culture[edit] In its heyday, the Rainbow Room was a place to see and be seen. Actress Joan Crawford made her last public appearance at the Rainbow Room at a party honoring Rosalind Russell. In Woody Allen's 2001 film The Curse of the Jade Scorpion, the plot is set in motion when the characters played by Allen and Helen Hunt are hypnotized by a magician performing at the Rainbow Room. The Rainbow Room is often mentioned in the popular sitcom Friends, as when one of the characters is planning to go somewhere fancy. One example is the episode "The One Where Ross and Rachel Take a Break": Phoebe is dating a diplomat, and Monica begins dating his translator, who says "Would you like me to escort you to the Rainbow Room? I have diplomatic coupons." The Rainbow Room is mentioned in the Seinfeld episode "The Checks", when Kramer takes his Japanese friends dancing there and discovers a "slight monetary discrepancy regarding the bill." In the series Will & Grace, the characters frequently attend family meals or birthday events at the Rainbow Room. For example, during "Cheating Trouble Blues", Will, Jack, Grace, and Karen meet to celebrate Mr. and Mrs. Truman's wedding anniversary. The episode contains an ongoing joke that references the restaurant's location on a high floor; Karen is frightened of elevators, so she and Jack begin to climb the stairs, only to realize later that they have left the cake on a lower floor. The Rainbow Room is mentioned and shown briefly in the King of the Hill episode "Yankee Hankee", which explores how character Hank Hill was born in New York City. In a particularly memorable broadcast of The Howard Stern Show, it was revealed that Fred Norris had a fight with his wife Allison at the Rainbow Room. In his memoir, Kitchen Confidential, chef Anthony Bourdain wrote an entire chapter ("I Make My Bones") about his year and a half in the kitchen staff of the Rainbow Room, describing in detail - both good and bad - the working conditions in an extremely famous and busy restaurant and the numerous dealings normally kept invisible behind the kitchen doors. J.D. Salinger, author of The Catcher in the Rye, mentions the Rainbow Room in his short story "A Girl I Knew".[13] Hall and Oates refer to the Rainbow Room in "Bad Habits and Infections", a song from their 1977 album Beauty on a Back Street: Maybe you'll find a friend up in the Rainbow Room If you can dodge the drinks That they've been throwing at you See also[edit] Dale DeGroff Cloud Club References[edit] Jump up ^ [1] Jump up ^ Associated Press (September 17, 2013). "Rainbow Room At Rockefeller Center To Reopen Next Year". CBS New York. Retrieved 17 September 2013. Jump up ^ Archive Doors Open Toronto 2007: Carlu Toronto. 2007 ^ Jump up to: a b Giovannini, Joseph (August 7, 1987). "Rainbow Room: Re-creating the Glamour". New York Times. Retrieved 3 November 2012. Jump up ^ "Father and Son Restaurateurs in New York City Plead Guilty to Tax Evasion - New York Times - August 1, 2007". Nytimes.com. Retrieved 2012-05-11. ^ Jump up to: a b Venezia, Todd (2009-01-03). "RAINBOW ROOM WILL SHUT EATERY -New York Post - January 3, 2009". Nypost.com. Retrieved 2012-05-11. Jump up ^ New York Times article about the Cipriani family and desire to designate Rainbow Room a Historic Landmark Jump up ^ Rainbow Room’s Lease Terminated - New York Times - January 9, 2009 Jump up ^ Carmiel, Oshrat (2009-02-05). "Cipriani Dining Empire Loses BlackRock, Rainbow Room". Bloomberg.com. Retrieved 2012-05-11. Jump up ^ "The Rainbow Room Fades Away". Zagat.com. June 5, 2009. Jump up ^ Marx, Rebecca (2011-07-11). "Somebody Is Finally Paying Attention to the Rainbow Room - New York Restaurants and Dining - Fork in the Road". Blogs.villagevoice.com. Retrieved 2012-05-11. Jump up ^ "Rainbow Room". Rainbow Room. Retrieved 2012-05-11. Jump up ^ "A Girl I Knew" - Good Housekeeping - February 1948 External links

The Rainbow Room
The Rainbow Room in December 2004
Restaurant information
Food typeNorthern Italian
Street address30 Rockefeller Plaza
CityNew York City
StateNew York
Postal code/ZIP10112
CountryUnited States
Websitewww.rainbowroom.com
The Rainbow Room was a high-end restaurant and event space run by the Cipriani family on the 65th floor of 30 Rockefeller Plaza in New York City.[1]Opened in 1934, it was the first restaurant to be located in a high-rise setting. Suffering from a decline in business following the 2008 economic reversal, the restaurant closed in 2009. In 2012, it was declared a New York City landmark by the New York Landmarks Preservation Commission. On September 17, 2013, it was announced that the Rainbow Room would re-open in 2014.[2]

Cuisine[edit]

The food was loosely northern Italian, and there were cocktailswinesliqueurscognacs, and other drinks available.

Style[edit]

The Rainbow Room was designed by French architect Jacques Carlu. The Rainbow Room draws its inspiration from the Round Room in the Carlu, his design for a restaurant in Toronto.[3] Designed in a simplified classical style,[4] The Rainbow Room featured a revolving dance floor, a live big bandorchestra, and a view of the New York City skyline. Private events were hosted in several banquet rooms on the floor below.
On the same floor of the GE building was The Rainbow Grill, a separate, somewhat less expensive restaurant with an à la carte menu and that had its own celebrations for main holidays.

History[edit]

The Rainbow Room first opened on October 3, 1934, and was originally conceived as a formal supper club, where the elite and influential of New York could gather to socialize over cocktails, dine on fine cuisine, and dance to the strains of legendary big bands on a revolving floor.
Rainbow Room matchbook, ca. 1996
Facing competition from other upscale restaurants in New York including the Equitable Center and Battery Park City, the restaurant was closed for nearly two years beginning in 1985 as it underwent a $25 million restoration and expansion to 45,000 square feet (4,200 m2).[4] David Rockefeller, the son of John D. Rockefeller, Jr., commissioned the restoration, led by Joe Baum, Arthur Emil, and architect Hugh Hardy.
In 1998, the Rockefeller family passed operations of the facilities of the restaurant over to the Italian Cipriani S.A. family, founders of the renowned Harry's Bar inVenice, as well as several other restaurants in New York City.
The Ciprianis extensively remodeled the grill and fired all union workers. In 2003 Michael DiLeonardo, an associate of Peter Gotti, turned state's evidence against the accused mobster. In his testimony DiLeonardo said the Ciprianis gave $120,000 to the Gambino crime family to make union problems at the Rainbow Room disappear. The charges were never confirmed.[5]
On New Year's Eve, the price of admission included caviartruffleschampagne, and mixed drinks, and access to the Rainbow Room from dinner through breakfast the next morning. Admission to the 2007 New Year's Eve party was $1600.00 per person.[citation needed]
In 2008, the Cipriani company filed a brief with the City of New York, requesting that the Rainbow Room be designated a historic landmark. The designation would prevent the Rainbow Room from being converted into office space.[6][7]
In 2009 the Ciprianis announced that they planned to close the grill although part would remain open as a bar and banquet hall. The Ciprianis' chief operating officer blamed "the current economic crisis in New York and around the world, on top of an ongoing dispute with our landlord."[6] Tishman Speyer said it intended to evict the Ciprianis unless they paid back rent.[8] The two sides settled the dispute, with the Ciprianis' agreeing to give up possession of the restaurant and banquet hall on August 1, 2009.[9] The last night of dancing at the former hot spot took place on June 5, 2009, and the Grill closed its kitchen on Father's Day, June 21, 2009.[10]
As of mid-2011, it was announced that work had begun on remodeling the restaurant for its reopening.[11] However, as of June 1, 2012, the restaurants Rainbow Room and Rainbow Grill were closed and awaiting new operators.
On October 16, 2012, the Rainbow Room was declared a New York City landmark by the New York Landmarks Commission.[12]

In popular culture[edit]

In its heyday, the Rainbow Room was a place to see and be seen. Actress Joan Crawford made her last public appearance at the Rainbow Room at a party honoring Rosalind Russell.
In Woody Allen's 2001 film The Curse of the Jade Scorpion, the plot is set in motion when the characters played by Allen and Helen Hunt are hypnotized by a magician performing at the Rainbow Room.
The Rainbow Room is often mentioned in the popular sitcom Friends, as when one of the characters is planning to go somewhere fancy. One example is the episode "The One Where Ross and Rachel Take a Break": Phoebe is dating a diplomat, and Monica begins dating his translator, who says "Would you like me to escort you to the Rainbow Room? I have diplomatic coupons."
The Rainbow Room is mentioned in the Seinfeld episode "The Checks", when Kramer takes his Japanese friends dancing there and discovers a "slight monetary discrepancy regarding the bill."
In the series Will & Grace, the characters frequently attend family meals or birthday events at the Rainbow Room. For example, during "Cheating Trouble Blues", Will, Jack, Grace, and Karen meet to celebrate Mr. and Mrs. Truman's wedding anniversary. The episode contains an ongoing joke that references the restaurant's location on a high floor; Karen is frightened of elevators, so she and Jack begin to climb the stairs, only to realize later that they have left the cake on a lower floor.
The Rainbow Room is mentioned and shown briefly in the King of the Hill episode "Yankee Hankee", which explores how character Hank Hill was born in New York City.
In a particularly memorable broadcast of The Howard Stern Show, it was revealed that Fred Norris had a fight with his wife Allison at the Rainbow Room.
In his memoir, Kitchen Confidential, chef Anthony Bourdain wrote an entire chapter ("I Make My Bones") about his year and a half in the kitchen staff of the Rainbow Room, describing in detail - both good and bad - the working conditions in an extremely famous and busy restaurant and the numerous dealings normally kept invisible behind the kitchen doors.
J.D. Salinger, author of The Catcher in the Rye, mentions the Rainbow Room in his short story "A Girl I Knew".[13]
Hall and Oates refer to the Rainbow Room in "Bad Habits and Infections", a song from their 1977 album Beauty on a Back Street:
Maybe you'll find a friend up in the Rainbow Room
If you can dodge the drinks
That they've been throwing at you

See also[edit]

References[edit]

  1. Jump up^ [1]
  2. Jump up^ Associated Press (September 17, 2013). "Rainbow Room At Rockefeller Center To Reopen Next Year"CBS New York. Retrieved 17 September 2013.
  3. Jump up^ Archive Doors Open Toronto 2007: Carlu Toronto. 2007
  4. Jump up to:a b Giovannini, Joseph (August 7, 1987). "Rainbow Room: Re-creating the Glamour"New York Times. Retrieved 3 November 2012.
  5. Jump up^ "Father and Son Restaurateurs in New York City Plead Guilty to Tax Evasion - New York Times - August 1, 2007". Nytimes.com. Retrieved 2012-05-11.
  6. Jump up to:a b Venezia, Todd (2009-01-03). "RAINBOW ROOM WILL SHUT EATERY -New York Post - January 3, 2009". Nypost.com. Retrieved 2012-05-11.
  7. Jump up^ New York Times article about the Cipriani family and desire to designate Rainbow Room a Historic Landmark
  8. Jump up^ Rainbow Room’s Lease Terminated - New York Times - January 9, 2009
  9. Jump up^ Carmiel, Oshrat (2009-02-05). "Cipriani Dining Empire Loses BlackRock, Rainbow Room". Bloomberg.com. Retrieved 2012-05-11.
  10. Jump up^ "The Rainbow Room Fades Away"Zagat.com. June 5, 2009.
  11. Jump up^ Marx, Rebecca (2011-07-11). "Somebody Is Finally Paying Attention to the Rainbow Room - New York Restaurants and Dining - Fork in the Road". Blogs.villagevoice.com. Retrieved 2012-05-11.
  12. Jump up^ "Rainbow Room". Rainbow Room. Retrieved 2012-05-11.
  13. Jump up^ "A Girl I Knew" - Good Housekeeping - February 1948

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The 3 P.M. Brunch With the 4 A.M. Vibe By BEN DETRICKNOV. 16, 2011 Continue reading the main story Share This Page Share Tweet Pin Email More Save Photo An enthusiastic reveler parties to a performance by Roxy Cottontail, a promoter, at Eat Yo Brunch at Yotel on 10th Avenue, where the $35 brunch allows patrons to eat and drink for two hours. Credit Deidre Schoo for The New York Times BRUNCH, an occasion for flapjacks, Bloody Marys and meandering conversation, is traditionally the most sluggish of meals. But a smorgasbord of clubby New York restaurants have transformed lazy midday gatherings into orgies of overindulgence with blaring music, jiggling go-go dancers and bar tabs that mushroom into five figures. No, boozy brunches aren’t new. Inspired by the daytime debauchery on Pampelonne Beach in St.-Tropez, where jet-setters arrive by Ferrari and yacht, early iterations began at Le Bilboquet on the Upper East Side in the early ’90s, and spread to meatpacking district flashpoints like Bagatelle and Merkato 55 in 2008. But more recently, these brunches have been supersized, moving from smaller lounges to brassy nightclubs like Lavo and Ajna. The party blog Guest of a Guest has taken to calling it the “Battle of the Brunches.” “Not everyone gets to run to the beach or jump on a plane,” said Noah Tepperberg, an owner of Lavo in Midtown, which started its brunch party a year ago. “If you want to leave your house on the weekend, brunch fills that void.” On a recent Saturday, Mr. Tepperberg stood in Lavo’s basement kitchen, surrounded by meat slicers and employees readying confectionary “poison apples” for a Halloween party for a pre-split Kim Kardashian. Upstairs, patrons in costumes danced atop tables and chairs, bobbing to the carnival syncopation of Jay-Z and Kanye West’s “Paris.” Confetti and blasts of fog filled the air. Continue reading the main story Related Coverage slideshow The Brunch Party Takes Over Clubs NOV. 16, 2011 Advertisement Continue reading the main story It was 3 p.m. “People walk in and say, ‘I can’t believe this is going on right now,’ ” Mr. Tepperberg said. The brunch bacchanalia shows no sign of running dry. The Mondrian SoHo is starting Scene Sundays this month at its Imperial No. Nine restaurant. In Las Vegas, the original Lavo started a Champagne brunch a few weeks ago. Similar affairs have bubbled up in Boston, Los Angeles and Washington. For those looking to replicate the formula, here’s a guide to some of New York’s frothiest. Day and Night Ajna Bar (25 Little West 12th Street, dayandnightnyc.com); Saturday, noon to 6 p.m. This extravagant French-themed party landed in October at Ajna Bar in the meatpacking district, after dousing the Hamptons, Art Basel in Miami and the Oak Room in the Plaza Hotel with rosé. Beneath an industrial skylight and fluttering flags from the United Kingdom, France and Israel, well-heeled patrons pumped their fists and posed for purse-lipped Facebook photos, racking up huge tabs every Saturday. “I understand there’s a lot of people out there going through hard times,” said Daniel Koch, the promoter who helped start the Day and Night parties at Merkato 55. “But what you want to do with your money is your business.” SIGNAL TO DANCE ON TABLES “If you’ve been sprayed with Champagne, make some noise!” a hype man will shout between piercing dance tracks from Robyn, Calvin Harris and Oasis. Dancers in orange bathing suits will emerge; pipes will blast jets of fog. In a dangerously drunken take on a bar mitzvah ritual, a man spooning dessert out of a giant bowl will be seated on a chair and lifted high into the air by his cronies. BRUNCH SET Club-savvy guests seem piped in from Miami, Monaco and Merrill Lynch. “I’m from the South, so drinking during the day is not new to me,” said a woman who wore a Diane Von Furstenberg dress but not the necessary wristband to enter the V.I.P. area. Outside, near a black Aston Martin coupe, a young man wearing paint on his face and sunglasses delved into socioeconomics. “We’re the 1 percent,” he said to a woman, matter of factly. THE BUFFET The Nutella-stuffed croissants ($12) cater to Europeans, while a gimmicky $2,500 ostrich egg omelet (with foie gras, lobster, truffle, caviar and a magnum of Dom Perignon) is for aspiring Marie Antoinettes. Champagne bottles start at $500; packages with several bottles of liquor and mixers for mojitos or bellinis are $1,000. The check can be sobering. “You didn’t look at the price of the Dom bottle!” a man barked into his iPhone, to a friend who apparently ditched before paying. “It’s $700!” STILL-HOT ACCESSORY Slatted “shutter shades” live on at Day and Night. DID THE D.J. PLAY “WELCOME TO ST.-TROPEZ”? Yes. Lavo Champagne Brunch Lavo (39 East 58th Street, lavony.com); Saturday, 2 to 6:30 p.m. Smog guns. Confetti cannons. Piñatas. Masked masseuses. Dancers in Daisy Duke shorts (some on stilts, obviously). Since last November, this Italian restaurant has roiled with the energy and pageantry of Mardi Gras. At the recent Halloween party, Slick Rick, an old-school rapper with an eye patch and glinting ropes of jewelry, lethargically performed several ’80s hits. Some of the younger “Black Swans” in attendance were unsure of his identity. “Is he big in London?” asked an Australian woman wearing a top hat. SIGNAL TO DANCE ON TABLES Caffeinated anthems like Pitbull’s “Hey Baby” and Roscoe Dash’s “All the Way Turnt Up” are accentuated by processions of bouncers carrying women above them in tubs, like Cleopatra on a palanquin. Polenta pancakes taking up precious square footage? Just kick them aside with your stilettos. Newsletter Sign Up Continue reading the main story Open Thread Newsletter A look from across the New York Times at the forces that shape the dress codes we share, with Vanessa Friedman as your personal shopper. You agree to receive occasional updates and special offers for The New York Times's products and services. See Sample Privacy Policy Opt out or contact us anytime BRUNCH SET Share Champagne spritzers with willowy model types and inheritors of wealth. The scrum on an October afternoon included the son of a Mongolian dignitary, six scions of Mexican plutocracy wearing novelty somberos, and at least one supermodel. “She’s everywhere,” said Mr. Tepperberg, as the nymph, whose name he couldn’t remember, disappeared into the jungle of merriment. THE BUFFET With the emphasis on tabletop dancing, Italian trattoria offerings (margherita pizzas for $21, and lemon ricotta waffles for $19) are often abandoned underfoot and sprinkled with confetti. Proving alcohol reigns supreme here, ice buckets are carefully shielded with napkins. Bottle service rules: Moët Brut is $195 and liquor starts at $295. Balthazar and Nebuchadnezzar sizes surge toward the $10,000 mark. RISKY ROSé Alcohol and high-altitude dancing can be perilous: there was a brief hullabaloo in one corner when several women took a tumble. DID THE D.J. PLAY “WELCOME TO ST.-TROPEZ”? Yes. Eat Yo Brunch Yotel (570 10th Avenue, yotel.com); Sunday, 11 a.m. to 4 p.m. If spending thousands of dollars makes your stomach turn, this newish party at Yotel is more easily digested. This affably cartoonish affair, held at the space-age hotel in Hell’s Kitchen with the design aesthetics of a Pokémon, draws a gay-friendly crowd lured northward by Patrick Duffy, a promoter. “There’s a lot of pressure in night life,” Mr. Duffy said. “But I feel like Sunday is a comedown. It doesn’t have to be perfect.” SIGNAL TO DANCE ON TABLES These connoisseurs of brunch wear designer shoes too stylish for tromping atop omelets. With a D.J. spinning dance tracks from LeLe and Earth, Wind & Fire, guests sip bellinis at the bar or banter at long communal tables. The performers are looser. One afternoon, Roxy Cottontail, a pink-haired promoter, vamped around the sunken dining area with a microphone. “Don’t make kitty pounce,” she rapped, before climbing atop a table. BRUNCH SET Clusters of trim men wear leather motorcycle jackets or shroud themselves in patterned scarves. “It’s an eclectic, downtown vibe,” Ms. Cottontail said. “We have the most fabulous gays in New York City.” When a platinum-blond waiter in skintight jeans pranced in front of a wall decorated with pictures of sumo wrestlers riding Japanese carp, it seemed straight from an anime cell. THE BUFFET For an egalitarian $35, patrons receive unlimited grub — options include chilaquiles, halibut sliders and seaweed salad — and a two-hour window of boozing. “It’s not bougie,” said Mr. Duffy, who bounded across the room hugging guests and hand-delivering shots. “You could be a poor, starving artist or someone that doesn’t take a client for under $20 million.” COLOR CODE Wear purple if you hope to be camouflaged by the staff outfits, chairs and ceilings. DID THE D.J. PLAY “WELCOME TO ST.-TROPEZ”? No. Sunset Saturdays PH-D Rooftop Lounge at Dream Downtown (355 West 16th Street, dreamdowntown.com); Saturday, 5:30 to 10 p.m. Despite a happy hour time slot, this sunset party atop the Dream Downtown hotel is not for pre-gaming. After funneling in brunch crowds from elsewhere, 8 p.m. has the frenzied atmosphere and intoxication of 2 a.m. The offbeat timing may deter conventional weekend warriors. “No matter how cool the place, some people feel Friday and Saturday nights are for amateurs,” said Matt Strauss, a manager of PH-D. “We’re not for amateurs.” SIGNAL TO DANCE ON TABLES The D.J. rapid-fires through tracks from C+C Music Factory, LMFAO and Rick Ross, but booze-lubricated guests scramble on couches with little hesitation. Those grappling with bursts of existential angst after six hours of brunch can gaze pensively at the spectacular views of Midtown Manhattan. BRUNCH SET Attractive women and affluent men knot around tables; hotel guests gawk from the bar. On a recent Saturday, Mark Wahlberg danced with a few friends, and David Lee, a former New York Knick, enjoyed downtime provided by the N.B.A. lockout. “We saw an angle,” said Matt Assante, a promoter. “People spend more money than at nighttime.” THE BUFFET Brunch is thankfully over, but crispy calamari ($17) and guacamole ($12) could constitute a light dinner. A bottle of Veuve Clicquot is $475. Cîroc vodka is $450. Cocktails like the Cloud Nine (Beefeater gin, Campari, grapefruit) are $18; a Bud Light is $10. WINDING DOWN After the rigors of daylong gorging, relax with the help of an on-site masseuse. DID THE D.J. PLAY “WELCOME TO ST.-TROPEZ”? Obviously.

The 3 P.M. Brunch With the 4 A.M. Vibe By BEN DETRICK NOV. 16, 2011 Continue reading the main story Share This Page Share Tweet Pin Email More Save Photo An enthusiastic reveler parties to a performance by Roxy Cottontail, a promoter, at Eat Yo Brunch at Yotel on 10th Avenue, where the $35 brunch allows patrons to eat and drink for two hours. Credit Deidre Schoo for The New York Times BRUNCH, an occasion for flapjacks, Bloody Marys and meandering conversation, is traditionally the most sluggish of meals. But a smorgasbord of clubby New York restaurants have transformed lazy midday gatherings into orgies of overindulgence with blaring music, jiggling go-go dancers and bar tabs that mushroom into fiv

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